10 Business Culinary Tips For You

 Culinary Business Tips

Then for those of you who are planning to get into the culinary business, here are some tips from Moka so you can set up a successful business.

1. Decide what culinary business you want to be in

The culinary business is a broad business. Because in Indonesia itself, various culinary businesses that sell various types of culinary from various regions, or even international cuisine, thrive. For that, you should first determine what culinary delights you will sell. Are you going to sell culinary abroad, or will you sell local culinary. Or are you going to be selling heavy meals, or just selling snacks.


2. Calculate the required capital

Like any other business, starting a culinary business also requires capital. How big the business you want to start will determine the amount of capital you have to prepare. If you want to get involved directly in the restaurant industry, of course, it requires different capital than if you decide to set up a simple food stall. If you are short on capital, then you can borrow from a cooperative, bank, or several loan service providers such as Moka Capital at any time.

However, you need to weigh the pros and cons of borrowing capital. If conditions are not possible, it’s better to start a small-scale culinary business first. No need to be grandiose. For example, by selling snacks such as chips. But remember, when you are running a business, don’t immediately spend the profits you get. Set aside this profit for capital expenditure needs.

3. Consider the location of your chosen culinary business

For the culinary business, location is one of the factors that will determine success. Because, if you choose a location that is too remote, fewer people will know about your business. Unless that is the concept of your business. But keep in mind that if you really want to set up a remote culinary business, then marketing activities must be carried out intensively. Do not confuse this with the legendary culinary business, which, despite being in a remote place, is still being hunted by consumers.


4. Taste the menu that you offer

Apart from technical matters, the taste of the menu you offer is very important. Because, in the end it is the taste that makes people come back again and again to your place. If you only serve food with an ordinary taste, the location is less strategic, then your culinary business will not last long. If you really want to set up a profitable culinary business, then pay close attention to the quality of taste. You can do a trial run with the people closest to you, to find out what menu suits Indonesian people’s ideals.

5. Determine which supplier is suitable for your business

Of course you need a supply of basic raw materials so that they can be processed into finished products. For that, you need a supplier who is able to provide the raw materials that match what you want. For those of you who are beginners, maybe you can do it yourself by shopping at the market. But if your business is big, then you can buy directly from suppliers or manufacturers.

Like other star restaurants, you can immediately get the best ingredients on the market. In addition, by entering into agreements with suppliers, it is still possible for you to make payments at the end of time. Of course, if the second party agreed with it.

6. Recruit additional personnel

It depends on what culinary business you will be in. If you want to open a restaurant, then you definitely need employees. Good for helping to prepare food, for being a waiter, cashier, washing dishes, and so on. If you only want to set up a food stall, then the presence of additional personnel is not really necessary. It’s just that, it will be lighter if you employ one or two people.


7. Determine the target market for the culinary business

The target market will greatly influence what culinary business you will launch. If you are targeting the upper middle class, of course the culinary served is more than just home cooking. This will also relate to the capital expenditure that you will spend later. If you only target the lower middle class, your capital expenditure will be even smaller. Therefore, it is important to make a small business plan. In it there will be market research that can help you run your business later.


8. Hold attractive promos

When you are running your culinary business, of course there will be a phase where it is crowded and quiet. It is during this quiet time that you should aggressively carry out promotions that can attract buyers’ interest again. Promotions also vary, you can do discounts, buy one get one, package promos, and so on. It’s just that, carefully calculate it first. So that you don’t lose in the future.


9. Activate your social media

In this digital era, social media has become a necessity when starting a business. What’s more, the culinary business. Because, only with social media can you attract more potential consumers, without the need to spend millions of rupiah on advertising. You can use Instagram, Facebook, or Twitter. The three of them are still the most widely used social media by Indonesians.


10. Make sure your culinary business already has the necessary permits

Indonesia is a country of law. This means that everything that is done by its citizens must be based on legal regulations. Included in starting a business. In starting a business, there are permits required. The goal is for the government to ensure that your business is legal, does not operate in an illegal sector, and can be accounted for.

Make sure to go to the licensing office in each of your areas to take care of licensing your culinary business. If your business is big, then don’t forget to take care of your NPWP and halal certification if Indonesian people, who are predominantly Muslim, are your main target market. So that no problems occur in the future.

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