Do you have good communication skills? Interested in the business world? Like to interact with new people? Maybe business development (BD) is the right job for you. What, really, is a business development job? Come on, see the explanation below.
What is Business Development?
Some people still think that BD is a sales job. In fact, this is not the case. Reporting from Forbes, BD is a process of creating long-term value for the company through customers, markets, and business relationships. This means, BD is a person who is responsible for finding ways so that the interaction of the three channels (customers, markets, and business relations) can create opportunities for the company to continue to grow. Long-term value or what is commonly called long-term value itself is simply money, profit, image, or whatever is the main goal of a developing company. However, the person in charge of business development does not just make the most of the profit in a short amount of time. They also have to think about strategies and tactics in the long term for the development of the company. In other words, a BD must rotate money constantly so that the company is always profitable. For this reason, BD will develop the three elements mentioned earlier. How to? Let’s discuss each of the elements.
2. The market
3. Business relations
Difference between Business Development and Sales